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A City with a European Spirit

Ruse stands proudly on the banks of the Danube River. Known for its stunning architecture and cultural spirit, the city often feels more Central European than Balkan. Beautiful facades, wide boulevards, and charming cafes give the city a unique atmosphere. It’s no surprise many people call it the most European-looking city in Bulgaria.

Architectural Highlights

Walking through Ruse feels like stepping into a different century. Many of the buildings are from the late 19th and early 20th centuries. Neoclassical, Baroque, and Rococo styles line the streets. The central square, Svoboda, is a must-see, with the impressive Monument of Liberty standing tall in the middle. Around it, you’ll find elegant buildings, museums, and cozy restaurants.

The Danube and Freedom

The Danube shapes both the city’s look and its history. Ruse has always been an important port and trade center. The river also gave Ruse its famous title—“the City of Freedom.” Here, you can enjoy peaceful walks along the riverbank or take a boat trip for a different view of the town.

Easy Travel from the Coast to Ruse

Ruse is easily reachable by car from the Varna region. Many travelers from Varna and Golden Sands make the trip to enjoy a different side of Bulgaria. Renting a car with My Rent a Car makes the journey simple and comfortable. The route includes rolling hills and fields that show the diversity of the Bulgarian countryside.

Rich Cultural Life in Ruse

Ruse isn’t just about history. The city has many events, concerts, and festivals during the year. The State Opera House hosts top-quality performances, and the Puppet Theatre delights younger audiences. Local museums offer everything from ancient artifacts to modern art.

Delicious Local Food

No trip is complete without tasting the local dishes. Ruse offers a good mix of traditional Bulgarian meals and modern European cuisine. The river also brings fresh fish dishes to the menu. Many restaurants use local products, offering great quality at reasonable prices.

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Veliko Tarnovo isn’t just a destination—it’s a story told in stone, towers, and winding streets. Known as the former capital of the Second Bulgarian Empire, the town is perched on hills and wrapped by the Yantra River, giving it a dramatic setting that reflects its powerful past.

Walking through the old part of the city, visitors see buildings clinging to cliffs, cobbled lanes, and churches with centuries-old frescoes. But the star attraction remains Tsarevets Fortress.

Tsarevets Fortress

The fortress dominates the skyline and draws visitors from all over. Its thick walls, restored towers, and panoramic views give a sense of the scale and ambition of medieval Bulgaria. Once inside, it’s easy to imagine kings, soldiers, and priests going about their daily lives here.

There is a reconstructed Patriarchal Church at the top, offering a modern twist with its stark murals and minimalist icons. The view from the summit is worth the climb alone.

Life in the Old Town of Veliko Tarnovo

Beyond the fortress, Veliko Tarnovo’s Old Town has its own rhythm. Samovodska Charshiya, the traditional crafts street, still hosts artisans making pottery, copperwork, and woven goods. There are bakeries, quiet cafés, and small galleries, each offering a warm welcome and a glimpse into Bulgarian culture.

If you arrive during one of the national holidays or summer festivals, the town feels especially alive. Local events often include reenactments, concerts, and fireworks illuminating the fortress walls.

Getting to Veliko Tarnovo

While Veliko Tarnovo lies inland, it’s well-connected to the coast. Travelers staying in Varna or Golden Sands often include it as part of their Bulgarian itinerary. The distance from Varna is around 220 km, making it a comfortable day trip or overnight stop.

Using My Rent a Car, visitors can easily pick up a vehicle in Varna region and drive at their own pace. The road to Veliko Tarnovo passes through scenic countryside and several towns worth stopping in.

A Blend of Old and New

Though Veliko Tarnovo thrives on its heritage, it also embraces modern life. Stylish guesthouses, digital nomad hubs, and fine restaurants are part of the scene now. That makes it attractive not only to history fans but also to travelers looking for character and convenience.

Street art, student life, and modern exhibitions are slowly finding their way into this ancient town, proving that it’s not just living in the past.

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Pliska holds a unique place in Bulgaria’s history. It was the first capital of the First Bulgarian Empire, founded in the 7th century. What remains today are massive stone foundations, long walls, and a striking sense of the past.

Visitors come to walk through the Great Basilica, explore ancient ruins, and feel the echoes of an early medieval civilization. These ruins offer a direct link to Bulgaria’s formative years and continue to attract both history enthusiasts and curious travelers.

The Great Basilica

One of Pliska’s most impressive landmarks is the Great Basilica. It is among the largest early Christian churches in Europe. The scale of the site surprises many first-time visitors.

Its remains include a large courtyard, detailed masonry, and a baptistery. Though much of the structure has crumbled over time, its layout still shows the ambition and architectural knowledge of its builders.

A small museum nearby displays artifacts found during excavations. These items include stone carvings, weapons, and early Christian symbols.

A Peaceful Open-Air Experience

The Pliska archaeological site is spacious and open. This allows visitors to move at their own pace, take photos, and enjoy the quiet atmosphere. Unlike crowded tourist spots, Pliska provides a calm setting for reflection and learning.

There are paths connecting the different parts of the complex, making it easy to navigate. Some sections have been partially restored to show the original scale and layout more clearly.

Getting to Pliska

Pliska is located around 70 kilometers west of Varna, making it a popular day trip option from the coast. The drive takes just over an hour and passes through scenic rural areas.

If you’re staying in Golden Sands or central Varna, renting a car gives you the most flexibility. My Rent a Car offers convenient and affordable car rentals with pick-up points at Varna Airport and in the city.

This makes it easy to visit Pliska as part of a custom road trip through northeastern Bulgaria.

Pliska connecting Past and Present

What makes Pliska especially memorable is the contrast between ancient ruins and modern surroundings. The landscape is mostly flat, with views stretching far in all directions. This only adds to the powerful impression left by the site’s sheer scale.

Though time has worn down many of the original buildings, enough remains to understand the vision of Bulgaria’s early rulers. For many Bulgarians, Pliska is not just a historical site—it’s part of national identity.

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Kamchiya is one of the most peaceful locations on the Black Sea coast. It stands out for its unique combination of river, sea, and forest. While not as popular as Golden Sands or other large resorts in the Varna region, Kamchiya attracts visitors who want nature and space.

The Kamchiya River

The Kamchiya River flows directly into the Black Sea. Along its banks, you’ll find the Kamchiya Biosphere Reserve. This protected area is full of rare plants and wildlife. You can take a boat trip through the floodplain forest, watching birds and fish in their natural setting. The slow pace of the river adds to the calm experience.

The Beach

Kamchiya’s beach is long, sandy, and quiet. It is ideal for walking, sunbathing, or simply listening to the waves. There are no loud clubs or crowds here. Many visitors come just for a day to enjoy the simple atmosphere. The forest runs close to the shoreline, creating a special feeling of being surrounded by nature.

Getting to Kamchiya

Kamchiya is located just 25 kilometers south of Varna. The drive is smooth and scenic, with views of the coast and countryside. Many travelers staying in Golden Sands or central Varna often take a half-day trip to Kamchiya. If you don’t want to rely on buses or tours, My Rent a Car offers reliable rental options directly from Varna Airport or city offices.

Activities and Facilities

Besides the beach and the river, Kamchiya offers other experiences. There are marked eco-paths through the forest. Visitors can rent kayaks or join guided nature tours. Children especially enjoy spotting turtles, herons, and frogs. Simple cafes and picnic areas make it easy to spend an entire day outdoors.

A Quiet Change of Pace

Kamchiya is not built for nightlife or luxury. Instead, it offers peace, fresh air, and space to disconnect. Visitors often describe it as the place they didn’t plan for but ended up loving. Its charm lies in its raw, untouched surroundings. For people who want a short break from the busier parts of the Varna region, this is the ideal spot.

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Burgas stands out as a city that thrives on its connection to the Black Sea. Its streets are calm, its rhythm easy, and the air always carries the scent of saltwater.

The Sea Garden and the Central Beach of Burgas

The Sea Garden is the heart of Burgas. Locals walk, jog, or relax in its shaded paths, surrounded by art and nature. Right below, the central beach invites visitors with wide sandy shores and easy access.

Natural Lakes and Urban Balance

Three major lakes—Atanasovsko, Vaya, and Mandrensko—surround the city. Each offers something different, from birdwatching to quiet picnics. These natural spaces help keep Burgas in balance with its growing urban side.

Arts, Culture, and Everyday Life

Burgas is not flashy, but it’s rich in small cultural moments. Converted tobacco warehouses now house art spaces. Festivals and local events bring life to summer nights without overwhelming crowds.

The Port Area and Island Adventures

The city’s port has become a social hub with cafes and coastal walks. From here, you can take a boat to St. Anastasia Island, which has a small church, museum, and scenic walking paths.

Getting Here and Getting Around

Whether you’re starting from Varna or Golden Sands, reaching the city is easy by road. The drive along the coast or through the Varna region is pleasant and scenic. With My Rent a Car, you can enjoy the freedom to travel on your own schedule.

A Relaxed Contrast to Other Resorts

Compared to places like Golden Sands, Burgas has a more laid-back feel. You won’t find rows of nightclubs here. Instead, expect calm cafes, galleries, and plenty of public space to explore.

Short Trips from Burgas

The city is a good base for short trips. Sozopol, Pomorie, and the Strandzha Mountains are all nearby. Renting a car lets you explore at your own pace, without rushing.

Burgas in One Word: Balance

Burgas balances sea and city, culture and nature, activity and rest. It’s not trying to impress—it simply welcomes you to stay a little longer and breathe easier.

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Kiten is a small coastal town that has become a favorite among summer travelers. It combines sea, sand, and a relaxed lifestyle that appeals to both families and younger tourists. Known for its two beaches and clean waters, Kiten has plenty to offer without the overwhelming crowds of larger resorts.

The town’s south beach stretches out near the mouth of the Karaagach River. It is calm and suitable for children or anyone looking for peaceful waters. The north beach, Atliman, is surrounded by cliffs and trees, offering a more enclosed and scenic experience.

Kiten is well-equipped with bars, restaurants, and guesthouses, yet it maintains a friendly and casual atmosphere. During the high season, the streets come alive with music, open-air markets, and small local events that showcase regional culture.

If you’re coming from Varna, reaching Kiten is easy with a car. It gives you flexibility to explore other places along the coast, such as Golden Sands or nearby towns. A trusted provider like My Rent a Car can help you travel efficiently and on your schedule.

The route from Varna to Kiten is scenic and offers stops along the Varna region that are worth your time. Travelers often pass through or visit Burgas, but Kiten remains distinct with its smaller scale and more laid-back character.

While Kiten is compact, there are things to do beyond lounging on the beach. Boat rides, diving lessons, or a trip to the nearby nature reserve Ropotamo can add variety to your stay. In the evenings, beachside restaurants and cafés offer fresh seafood and local wines.

Its location makes it convenient for day trips. If you’re already visiting places like Golden Sands near Varna, spending a few days in Kiten gives you a different, more relaxed pace. While both spots offer sun and sea, Kiten’s charm is in its scale and simplicity.

Travelers often comment on how easy it is to settle into a routine here. Morning swims, midday beach lounging, late lunches with sea views, and evening walks create a rhythm that’s hard to leave behind.

Whether you’re on a longer trip around the coast or planning a direct beach holiday, Kiten offers a welcoming and easygoing stop. With services like My Rent a Car, organizing your journey from Varna or any other location becomes hassle-free.

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Sozopol is one of Bulgaria’s oldest towns, located along the southern Black Sea coast. Though many travelers begin their journeys from Varna or the nearby resort Golden Sands, Sozopol remains a popular destination for those seeking both culture and sea views.

History That Lives On

Sozopol dates back over 2,600 years. Originally a Greek colony named Apollonia, the town still shows signs of its past through ancient walls, ceramic artifacts, and preserved architecture. Its Old Town features cobbled streets and wooden houses from the 18th and 19th centuries. The atmosphere makes it feel like time has paused, allowing visitors to walk through history.

A Town of Art and Culture

Throughout the year, Sozopol hosts cultural events and festivals, including the Apollonia Arts Festival. This event brings together artists, musicians, and writers from across Bulgaria and beyond. Even during quieter months, galleries and studios keep the creative spirit alive.

Beautiful Beaches and Clear Waters

Sozopol also attracts visitors for its clean beaches and scenic coastlines. Harmani and Central Beach are the most popular. Their soft sand and calm waters are ideal for swimming and sunbathing. Some smaller coves offer a quieter atmosphere, especially outside the busy summer season.

Reaching Sozopol Easily

If you’re based in Varna or Golden Sands, getting to Sozopol is straightforward. The drive takes around three hours and reveals a variety of landscapes along the way. With a vehicle from My Rent a Car, you can travel comfortably and stop whenever something along the route catches your interest.

Tastes of the Sea

Seafood plays a central role in Sozopol’s dining scene. Many restaurants serve freshly caught fish, mussels, and shrimp, often prepared using traditional methods. Whether you prefer a beachfront restaurant or a quiet family-run tavern, there’s no shortage of delicious meals to enjoy.

Balance Between Old and New

While the Old Town preserves its historical soul, the new part of Sozopol offers modern hotels, cafes, and shops. The contrast between the two adds to the town’s charm. Visitors can enjoy both a relaxed beach holiday and meaningful cultural experiences in one place.

Ideal for Day Trips or Longer Stays

Some visitors stop in Sozopol for a day while traveling along the coast. Others choose to stay longer to fully experience its atmosphere. Whether you’re interested in history, art, or just the sea, Sozopol delivers something worth remembering.

Thanks to My Rent a Car, making the trip from Varna or Golden Sands is easy and stress-free.

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Veliki Preslav is one of Bulgaria’s most important historical cities. Located in the Shumen region, it was once the proud capital of the First Bulgarian Empire. Although it is not part of the Varna region, many visitors staying in Varna or Golden Sands include it in their travel plans. Renting a vehicle from My Rent a Car makes reaching Veliki Preslav convenient and enjoyable.

The Glory of the First Bulgarian Empire

Veliki Preslav was declared the capital in 893 AD. Under the rule of Simeon the Great, it became a political, cultural, and spiritual center. The city was famous for its palaces, golden churches, and impressive fortifications. Today, visitors can walk through the ancient ruins and imagine the grandeur of a city that once rivaled Constantinople in beauty.

The Archaeological Reserve

The Veliki Preslav Archaeological Reserve covers a large area with impressive remains. The Golden Church is the centerpiece, built with exquisite white stone and decorated with colorful mosaics. The site also includes remnants of royal residences, defensive walls, and craft workshops. Many artifacts from the area are preserved in the local museum.

Easy Access from Varna

Veliki Preslav is located about 120 kilometers from Varna. The drive takes roughly one and a half hours and passes through charming rural landscapes. Renting a car from My Rent a Car offers travelers the flexibility to explore at their own pace and perhaps discover smaller villages along the way.

Cultural Importance

Preslav played a key role in the development of Slavic writing and culture. It was here that the Cyrillic alphabet was finalized and spread across the Slavic world. The city’s schools and monasteries produced important literary and religious works that shaped medieval Europe.

Why Visit Veliki Preslav?

Visiting Veliki Preslav is not just about seeing ruins; it’s about understanding the roots of Bulgarian and Slavic culture. The atmosphere is peaceful, allowing visitors to reflect on a powerful era in history. Those who are based in Golden Sands or Varna will find that a day trip to Preslav adds great depth to their Bulgarian adventure.

A Journey Worth Taking

Even though Veliki Preslav is not part of the Varna region, it is closely linked to Bulgaria’s cultural identity. With the help of My Rent a Car, travelers can easily bridge the distance and experience the spirit of a once-magnificent capital.

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The Thracian Tomb of Sveshtari, located in the Razgrad region, is one of the most impressive examples of ancient Thracian architecture and burial practices. Although it is not in the Varna region, many travelers staying in Varna or Golden Sands make the trip to see it. The journey is worth it for those interested in ancient cultures. Renting a vehicle from My Rent a Car makes this day trip comfortable and flexible.

A Monument of History

Built in the 3rd century BC, the tomb was part of a larger Thracian necropolis. It is believed to have belonged to a noble or a ruler of the Getae tribe. The tomb’s most notable feature is the set of ten caryatids — female figures carved into the walls — that support the ceiling of the main chamber. Their unique design and preserved detail offer a rare look into Thracian beliefs and artistic style.

UNESCO Recognition

The Sveshtari Tomb is listed as a UNESCO World Heritage Site. Its architecture reflects a blend of Thracian and Hellenistic influences. This combination gives visitors insight into the cultural exchange that existed in the region during that time. Visiting the tomb is an educational experience as much as it is visual.

Getting There

From Varna, the drive to Sveshtari takes about two and a half hours. It is a peaceful route through Bulgaria’s countryside, making the trip enjoyable. With a car from My Rent a Car, visitors have the freedom to stop and explore along the way.

Nearby Attractions

While the tomb is the main reason to visit Sveshtari, the area offers more to see. The archaeological reserve includes several ancient sites, including burial mounds and remnants of settlements. It’s a place that brings history close, making it a meaningful destination for cultural tourism.

Why It Matters

The tomb shows the importance of death rituals in Thracian society. The level of craftsmanship reflects how much they honored their leaders. For archaeologists and historians, it remains a source of valuable information about a civilization that once thrived across modern-day Bulgaria.

A Journey Into the Past

Even though the Thracian Tomb of Sveshtari is in a different region, its impact reaches far beyond. People staying in Varna or Golden Sands often add this trip to their itinerary. It’s an opportunity to connect with history in a direct and unforgettable way. With My Rent a Car, the past is just a smooth drive away.

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The Madara Horseman is one of Bulgaria’s most remarkable historical monuments. This unique rock relief, carved into a steep cliff in the Shumen region, dates back to the early 8th century and is associated with the First Bulgarian Empire. Located near the village of Madara, approximately 75 kilometers from Varna, this site holds deep historical significance and attracts visitors from all over the world. Travelers looking to reach this destination with ease can rely on My Rent a Car for a comfortable journey.

A Carved Symbol of Power

The relief depicts a rider on a horse, accompanied by a dog and a lion beneath the horse’s hooves. Experts believe it represents a Bulgarian ruler, symbolizing strength and victory. The inscriptions surrounding the figure provide valuable insights into Bulgaria’s early rulers and their achievements. Despite centuries of exposure to natural elements, the carving remains well-preserved and continues to fascinate historians and tourists alike.

Visiting the Madara Horseman

The monument is part of the UNESCO World Heritage List, highlighting its global significance. Visitors can reach the site by following a short but scenic trail through the area. The view from the cliffs is breathtaking, making the journey even more rewarding. Those interested in history will appreciate the nearby Madara Archaeological Reserve, which contains remnants of ancient settlements.

Accessibility and Nearby Attractions

Located in the Shumen region, the Madara Horseman is easily accessible from cities like Varna and the popular resort of Golden Sands. Renting a car from My Rent a Car provides the freedom to explore the site at your own pace. The region also offers other cultural and natural attractions, making it an excellent destination for a day trip.

Conclusion

The Madara Horseman is a powerful reminder of Bulgaria’s rich history and a must-see for anyone exploring the Varna region. Its detailed carvings, historical significance, and stunning location make it a truly unique experience. Whether you are passionate about history or simply want to enjoy an impressive sight, a visit to the Madara Horseman is a journey worth taking. Ensure a stress-free trip by choosing My Rent a Car for a smooth and enjoyable ride.